Customers That Stick
4:50 PM CCW INFLUENCER KEYNOTE: The Hassle-Free Experience — Paving the Path for Positive Customer Journeys
Customer emotion has an outsized impact on customer experience, and hassle can be a significant source of negative emotion. By eliminating these frustrations from our customer’s journey, we open a path for positive emotions to define the customer experience, creating better memories and more loyal customers. This dynamic keynote will reveal a 3-part approach to making your customer’s experience hassle-free. You will learn to:
- Understand customer hassle and why it’s more than just effort
- Identify the hassles your customers face using a variety of sources
- Eliminate hassles from your journey by focusing on five root causes
You will leave this keynote with actionable strategies for creating hassle-free customer experiences that you can put to work in your organization immediately.