Ari RadeskyVice President of Customer Experience
Ari Radesky is the Vice President of Customer Experience at Winc Wines. Ari coordinates efforts across Club W's three major departments - logistics, marketing and the wine program - to make sure members are delighted at every point. Club W will revolutionize the way people buy, share and discover wine. Ari manage the systems, reporting, data, testing initiatives and team members that increase member engagement. While much of this requires intangibles like enthusiasm, optimism and creativity there are key metrics we use to measure our team's success, including average order size, retention, lifetime value and NPS score.