COO and CFO
Electronic Arts (EA)
Customer centricity doesn’t happen overnight. A customer-centric pivot requires commitment from all levels of the organization and across all silos, as the customer experience represents the culimation of all organizational touch points. For Electronic Arts, their customer-centric pivot culminated in their “Player First” strategy. This includes a commitment to not release a game until it is truly “great”, even if it takes more time than anticipated. Hear from Blake Jorgensen, EA’s COO and CFO, about the organization’s player first commitment and how this strategy has transformed the way they do business, from their player experience operations to their operating model.