Head of Visitor Experience Minneapolis Institute of Art
Eric Bruce leads the Minneapolis Institute
of Art's (Mia) Visitor Experience initiatives, focused on building brand
loyalty through programming, onsite CX design, ticketing & CRM system
development, communications strategy and customer-centered work culture. Eric
has worked in the field of Arts and Entertainment for 15 years. He holds a B.A.
in Music, an M.A. in Arts and Cultural Management and is a Fellow at the Getty
Why Eric? Eric partners with incredible people to inspire wonder
through the power of art. He leads Mia's Visitor Experience initiatives and the
museum's cross-functional "My Mia" project, focused on building brand
loyalty through CX design (both in-person and online), ticketing & CRM
system development, marketing and communications strategy. Additionally, he
works alongside Human Resources to co-lead the museum's new employee
orientation, working to embed a passionate, visitor-centered approach in to
Mia’s collective internal culture
Check out the incredible speaker line-up to see who will be joining Eric.