Sandy Ko

Research Development Analyst & Conference Director
Customer Contact Week

3:30 PM PROJECT ANALYSIS: Navigate Customer Journey Mapping through Best Practices

An understanding of existing customer journeys, moments of truth, and pain points are crucial before you can optimize customer strategy. If you’ve never mapped your customer’s journeys, where do you start? In this session, Eric Bruce of the Minneapolis Institute of Art shares his mapping journey, starting with some best practices for his industry and leveraging available data to jumpstart the process. Learn from successes, pitfalls, and building customer personas based on journey trends.

Check out the incredible speaker line-up to see who will be joining Sandy.

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